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Expertise

Campaign Digitalization

Leaving no one behind.

what we do

Enhance campaign planning, improve real-time tracking, and ensure accountability.

Bluesquare facilitates the transition from traditional paper-based processes to more streamlined digital workflows across several successful large-scale use-cases. Digitalization makes vaccination, disease control, and nutritional campaigns more effective and responsive, ensuring that essential data is available for timely decision-making.

Accurate campaign planning based on geospatial data

Real-time tracking and monitoring

Evaluation (LQAS, independent monitoring) and data reuse across campaigns

Challenge

Key Challenges in Campaign Digitalization

Our experience with IASO, DHIS2, and other tools make campaigns more efficient and ensure that no one is left behind.

Poor planning of resources

Inaccurate target population data leads to poor planning of staff and stocks needed for an effective campaign delivery

No performance tracking

Without real-time insights, supervisors cannot make timely decisions to counter stalemates

Delayed, unreliable reporting

Manual processes and weak standards undermine data quality and timeliness.

Hard-to-reach populations

Poor population mapping and weak connectivity drive coverage gaps.

No data reuse across campaigns

Campaigns happen in parallel, impeding economies of scale

Solutions

Our solutions to digitalize campaigns

We digitalized campaigns for interventions ranging from vaccination efforts against polio, measles, yellow fever, as well as the introduction of malaria vaccine to distribution initiatives like Long-Lasting Insecticidal Nets (LLINs) and Seasonal Malaria Chemoprevention (SMC).

1

Geo-enabled Campaign Microplanning

We help programs replace paper-based planning with geo-enabled digital microplans, optimizing resource distribution and team assignments.

  • Bottom-up feedback loop allowing in-region teams to update reference data (population estimates, GPS coordinates,etc) through our digital solutions
  • Household mapping and population estimates
  • Health facility and catchment area mapping
  • Integration with GIS and demographic data
  • Assign activities according to users’ geography
2

In-Campaign Data Collection and Monitoring

We offer mobile tools (IASO, DHIS2 Tracker) to monitor campaign delivery in real time and guide local decision-making.

  • Offline-compatible mobile apps for campaign field agents
  • Real-time dashboards on progress and coverage
  • Alerts on adverse events
  • Field coordination and supervision tools
3

Post-Campaign Analysis and Performance Review

We support post-campaign analytics, helping programs improve coverage, equity, and efficiency in future rounds.

  • LQAS, Independent Monitoring, and campaign quality dashboards
  • Data triangulation: stock vs. beneficiaries served
  • Performance reporting to donors and stakeholders
  • Data reuse across campaign types (vaccination, malaria, nutrition, Mass Drug Administration, etc.)
4

Our Approach

Bluesquare takes a practical and adaptable approach to health campaign digitalization, focusing on

  • Sustainability – our open-source solutions, like IASO, are designed to be maintained with accessible technical skills, similar to DHIS2, and can be hosted locally if required.
  • Adaptability and scalability – IASO accommodates standard geographic data files, tailored questionnaires, and workflows, making it suitable for various project sizes. It also supports BYOD (Bring Your Own Device) practices to facilitate flexible data collection.
  • Field-tested solutions – IASO has been deployed in multiple campaigns and health initiatives, handling campaigns with millions of form submissions and supporting mobile application user bases of up to 12,000 users.

Ready to digitalize your next campaign?

Speak with a Bluesquare expert. Contact us now.

Contact us Now
Collaboration

Who we support

Public authorities

Ministries of Health, Social and Environmental Programmes, etc.

International organizations

World Health organization, UN agencies, etc.

Non-Governmental Organizations (NGOs)

International and in-country organizations

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